top of page

Text and Images

The typographical components of hierarchy in the examples below are:

  • Headline

  • Subhead

  • Entry Paragraph

  • Paragraph

  • Spot

  • Caption

Note: Please look at the Hierarchies page >>> first.

ALIGNMENT
SPACING

spacıng and alıgnment

Left diagram:

  • Leave about a paragraph break's space between your visual material and your paragraph stack.

Right Diagram: 

  • Always align round or amorphous visuals from the middle.

Left diagram:

  • Always align visuals to the straight side of the paragraphs.

Middle Diagram: 

  • Crop embedded visuals to the start or end of paragraphs so that the top and bottom spacing is equal to the paragraph itself.

Right Diagram:

  • With centered text, align visuals from the center, therefore placed either on the top or the bottom, not on the sides.

EMBEDDED

embedded vısuals

Small images or videos that become a part of the typographic stack either by being embedded into it or by running alongside it can become effective additions to your informational content.

Once a Spice Shop, always a Spice Shop?

Well, we still are a Spice Shop, but nowadays we are so much more!

bucatini-pasta-with-smoked-salmon-fillet-creamy-spinach-black-background-top-view.jpg

We have taken traditional Eastern Mediterranean / Middle Eastern Cuisine and given it a makeover to fit the needs of the fast paced lifestyle of today’s Istanbul. 

Regardless of whether you dine in one of our dashing cafes, or shop from our market, or have the goodies delivered directly to your doorstep - get ready for a dining experience that is rich in taste as well as good nutrition since it has been created entirely out of organic products grown in season, locally.

Tekir Efendi, one of the most respected merchants of the old Istanbul Spice Market, sets sail to contemporary lifestyles through a diverse range of products and services catering to the needs and tastes of an urban chic clientele!

Our land is renowned for high quality cotton, linen and wool farming. We have entered collaborations with some of Turkey’s best known textile manufacturers to create our own line of home textiles, covering a wide range of items from bed linen to towels, rugs, dining accessories, and much more. 

We are also collaborating with ceramic, wood, metal and glass artists and collectives to bring forth our own lines of tableware, kitchenware and unique home accessories that take their inspirations from the traditional crafts of Anatolia which our artists and designers combine with the streamlined tastes and needs of contemporary urban lifestyles.

top-view-dark-arrangement-with-chocolate-with-copy-space.jpg

But now also Dashing Hangouts, Food, Clothing, Household Products and much much more!

Once a Spice Shop, always a Spice Shop?

Well, we still are a Spice Shop, but nowadays we are so much more!

We have taken traditional Eastern Mediterranean / Middle Eastern Cuisine and given it a makeover to fit the needs of the fast paced lifestyle of today’s Istanbul. Regardless of whether you dine in one of our dashing cafes, or shop from our market, or have the goodies delivered directly to your doorstep - get ready for a dining experience that is rich in taste as well as good nutrition since it has been created entirely out of organic products grown in season, locally.

Tekir Efendi, one of the most respected merchants of the old Istanbul Spice Market, sets sail to contemporary lifestyles through a diverse range of products and services catering to the needs and tastes of an urban chic clientele!

Our land is renowned for high quality cotton, linen and wool farming. We have entered collaborations with some of Turkey’s best known textile manufacturers to create our own line of home textiles, covering a wide range of items from bed linen to towels, rugs, dining accessories, and much more. 

We are also collaborating with ceramic, wood, metal and glass artists and collectives to bring forth our own lines of tableware, kitchenware and unique home accessories that take their inspirations from the traditional crafts of Anatolia which our artists and designers combine with the streamlined tastes and needs of contemporary urban lifestyles.

Once a Spice Shop, always a Spice Shop?

Well, we still are a Spice Shop, but nowadays we are so much more!

fresh-fragrant-bread-with-grains-cones.jpg

But now also Dashing Hangouts, Food, Clothing, Household Products and much much more!

We have taken traditional Eastern Mediterranean / Middle Eastern Cuisine and given it a makeover to fit the needs of the fast paced lifestyle of today’s Istanbul. 

Regardless of whether you dine in one of our dashing cafes, or shop from our market, or have the goodies delivered directly to your doorstep - get ready for a dining experience that is rich in taste as well as good nutrition since it has been created entirely out of organic products grown in season, locally.

Tekir Efendi, one of the most respected merchants of the old Istanbul Spice Market, sets sail to contemporary lifestyles through a diverse range of products and services catering to the needs and tastes of an urban chic clientele!

Our land is renowned for high quality cotton, linen and wool farming. We have entered collaborations with some of Turkey’s best known textile manufacturers to create our own line of home textiles, covering a wide range of items from bed linen to towels, rugs, dining accessories, and much more. 

We are also collaborating with ceramic, wood, metal and glass artists and collectives to bring forth our own lines of tableware, kitchenware and unique home accessories that take their inspirations from the traditional crafts of Anatolia which our artists and designers combine with the streamlined tastes and needs of contemporary urban lifestyles.

Circular / Amorphous Visuals

CIRCULAR

If you want to use circular images the only way in which you can really do that is with the crop tool  - the actual frame preset will only give you a perfect circle if the image itself is a perfect square. Otherwise you will get ellipses, and my advice in general is to avoid ellipses unless you are making a very old fashioned design. 

Once a Spice Shop, always a Spice Shop?

Well, we still are a Spice Shop, but nowadays we are so much more!

avocado.jpg

We have taken traditional Eastern Mediterranean / Middle Eastern Cuisine and given it a makeover to fit the needs of the fast paced lifestyle of today’s Istanbul. Regardless of whether you dine in one of our dashing cafes, or shop from our market, or have the goodies delivered directly to your doorstep - get ready for a dining experience that is rich in taste as well as good nutrition since it has been created entirely out of organic products grown in season, locally.

Tekir Efendi, one of the most respected merchants of the old Istanbul Spice Market, sets sail to contemporary lifestyles through a diverse range of products and services catering to the needs and tastes of an urban chic clientele!

Our land is renowned for high quality cotton, linen and wool farming. We have entered collaborations with some of Turkey’s best known textile manufacturers to create our own line of home textiles, covering a wide range of items from bed linen to towels, rugs, dining accessories, and much more. 

We are also collaborating with ceramic, wood, metal and glass artists and collectives to bring forth our own lines of tableware, kitchenware and unique home accessories that take their inspirations from the traditional crafts of Anatolia which our artists and designers combine with the streamlined tastes and needs of contemporary urban lifestyles.

pickled-6506913_1920.jpg

Once a Spice Shop, always a Spice Shop?

Well, we still are a Spice Shop, but nowadays we are so much more!

We have taken traditional Eastern Mediterranean / Middle Eastern Cuisine and given it a makeover to fit the needs of the fast paced lifestyle of today’s Istanbul. Regardless of whether you dine in one of our dashing cafes, or shop from our market, or have the goodies delivered directly to your doorstep - get ready for a dining experience that is rich in taste as well as good nutrition since it has been created entirely out of organic products grown in season, locally.

Tekir Efendi, one of the most respected merchants of the old Istanbul Spice Market, sets sail to contemporary lifestyles through a diverse range of products and services catering to the needs and tastes of an urban chic clientele!

Our land is renowned for high quality cotton, linen and wool farming. We have entered collaborations with some of Turkey’s best known textile manufacturers to create our own line of home textiles, covering a wide range of items from bed linen to towels, rugs, dining accessories, and much more. 

We are also collaborating with ceramic, wood, metal and glass artists and collectives to bring forth our own lines of tableware, kitchenware and unique home accessories that take their inspirations from the traditional crafts of Anatolia which our artists and designers combine with the streamlined tastes and needs of contemporary urban lifestyles.

Using wide and narrow visuals

NARROW

Since browsers are horizontal narrow display mechanisms, it makes a lot of sense to use the visual material placed inside a webpage in a horizontal narrow format as well. You would obviously need to have material that lends itself to such crops, however these are not too hard to find since this approach of embedding visuals into web content is quite widely used. Below I am showing you several examples, the first 2 with images and the other 2 with videos, one each aligned with the text columns, and the others stretched to the edge of the center page.

Again, when we embed these inside a text flow the space we leave from the top and bottom should be roughly that of a paragraph break space, and not more, so that we do not break the text flow.

Once a Spice Shop, always a Spice Shop?

Well, we still are a Spice Shop, but nowadays we are so much more!

We have taken traditional Eastern Mediterranean / Middle Eastern Cuisine and given it a makeover to fit the needs of the fast paced lifestyle of today’s Istanbul. Regardless of whether you dine in one of our dashing cafes, or shop from our market, or have the goodies delivered directly to your doorstep - get ready for a dining experience that is rich in taste as well as good nutrition since it has been created entirely out of organic products grown in season, locally.

But now also Dashing Hangouts, Food, Clothing, Household Products and much much more!

top-view-delicious-chocolate-concept.jpg

Tekir Efendi, one of the most respected merchants of the old Istanbul Spice Market, sets sail to contemporary lifestyles through a diverse range of products and services catering to the needs and tastes of an urban chic clientele!

Our land is renowned for high quality cotton, linen and wool farming. We have entered collaborations with some of Turkey’s best known textile manufacturers to create our own line of home textiles, covering a wide range of items from bed linen to towels, rugs, dining accessories, and much more. 

We are also collaborating with ceramic, wood, metal and glass artists and collectives to bring forth our own lines of tableware, kitchenware and unique home accessories that take their inspirations from the traditional crafts of Anatolia which our artists and designers combine with the streamlined tastes and needs of contemporary urban lifestyles.

Once a Spice Shop, always a Spice Shop?

Well, we still are a Spice Shop, but nowadays we are so much more!

We have taken traditional Eastern Mediterranean / Middle Eastern Cuisine and given it a makeover to fit the needs of the fast paced lifestyle of today’s Istanbul.

Regardless of whether you dine in one of our dashing cafes, or shop from our market, or have the goodies delivered directly to your doorstep, get ready for a dining experience that is rich in taste as well as good nutrition since it has been created entirely out of organic products grown in season, locally.

Tekir Efendi, one of the most respected merchants of the old Istanbul Spice Market, sets sail to contemporary lifestyles through a diverse range of products and services catering to the needs and tastes of an urban chic clientele!

Our land is renowned for high quality cotton, linen and wool farming. We have entered collaborations with some of Turkey’s best known textile manufacturers to create our own line of home textiles, covering a wide range of items from bed linen to towels, rugs, dining accessories, and much more. 

We are also collaborating with ceramic, wood, metal and glass artists and collectives to bring forth our own lines of tableware, kitchenware and unique home accessories that take their inspirations from the traditional crafts of Anatolia which our artists and designers combine with the streamlined tastes and needs of contemporary urban lifestyles.

selective-focus-shot-of-delicious-cheese-platter-on-the-table-with-walnuts-on-it_edited.jp

Videos as text visuals

VIDEOS

This is really a part of the section above for using wide and narrow visual material, however I also want to make a point for using videos instead of pictures for visual text insets. The things to keep in mind when you do this is to select videos that will not be too distracting (too fast paced, too colorful etc) for someone who is actually trying to read something that is right next to the video. And another good idea is to place short clips and have them stop instead of looping so that the motion, no matter how subtle it is, completely stops at some point. 

Obviously, the videos do not have to be in this wide narrow format only, they could be other ratios as well. However, be aware that the bigger their size gets, the more distracting they may be, so sticking to something narrow like this may not be a bad idea.

Once a Spice Shop, always a Spice Shop?

Well, we still are a Spice Shop, but nowadays we are so much more!

We have taken traditional Eastern Mediterranean / Middle Eastern Cuisine and given it a makeover to fit the needs of the fast paced lifestyle of today’s Istanbul. Regardless of whether you dine in one of our dashing cafes, or shop from our market, or have the goodies delivered directly to your doorstep - get ready for a dining experience that is rich in taste as well as good nutrition since it has been created entirely out of organic products grown in season, locally.

Tekir Efendi, one of the most respected merchants of the old Istanbul Spice Market, sets sail to contemporary lifestyles through a diverse range of products and services catering to the needs and tastes of an urban chic clientele!

Our land is renowned for high quality cotton, linen and wool farming. We have entered collaborations with some of Turkey’s best known textile manufacturers to create our own line of home textiles, covering a wide range of items from bed linen to towels, rugs, dining accessories, and much more. 

We are also collaborating with ceramic, wood, metal and glass artists and collectives to bring forth our own lines of tableware, kitchenware and unique home accessories that take their inspirations from the traditional crafts of Anatolia which our artists and designers combine with the streamlined tastes and needs of contemporary urban lifestyles.

Once a Spice Shop, always a Spice Shop?

Well, we still are a Spice Shop, but nowadays we are so much more!

Tekir Efendi, one of the most respected merchants of the old Istanbul Spice Market, sets sail to contemporary lifestyles through a diverse range of products and services catering to the needs and tastes of an urban chic clientele!

We have taken traditional Eastern Mediterranean / Middle Eastern Cuisine and given it a makeover to fit the needs of the fast paced lifestyle of today’s Istanbul. Regardless of whether you dine in one of our dashing cafes, or shop from our market, or have the goodies delivered directly to your doorstep - get ready for a dining experience that is rich in taste as well as good nutrition since it has been created entirely out of organic products grown in season, locally.

Tekir Efendi, one of the most respected merchants of the old Istanbul Spice Market, sets sail to contemporary lifestyles through a diverse range of products and services catering to the needs and tastes of an urban chic clientele!

Our land is renowned for high quality cotton, linen and wool farming. We have entered collaborations with some of Turkey’s best known textile manufacturers to create our own line of home textiles, covering a wide range of items from bed linen to towels, rugs, dining accessories, and much more. 

We are also collaborating with ceramic, wood, metal and glass artists and collectives to bring forth our own lines of tableware, kitchenware and unique home accessories that take their inspirations from the traditional crafts of Anatolia which our artists and designers combine with the streamlined tastes and needs of contemporary urban lifestyles.

CAPTIONS

Images as insets with captions

An embedded visual can also be used very effectively with a caption that is placed either underneath it or inside an inset that partially covers it. Below I am showing you an example of the latter.

Once a Spice Shop, always a Spice Shop?

Well, we still are a Spice Shop, but nowadays we are so much more!

We have taken traditional Eastern Mediterranean / Middle Eastern Cuisine and given it a makeover to fit the needs of the fast paced lifestyle of today’s Istanbul. 

Regardless of whether you dine in one of our dashing cafes, or shop from our market, or have the goodies delivered directly to your doorstep - get ready for a dining experience that is rich in taste as well as good nutrition since it has been created entirely out of organic products grown in season, locally.

Tekir Efendi, one of the most respected merchants of the old Istanbul Spice Market, sets sail to contemporary lifestyles through a diverse range of products and services catering to the needs and tastes of an urban chic clientele!

Our land is renowned for high quality cotton, linen and wool farming. We have entered collaborations with some of Turkey’s best known textile manufacturers to create our own line of home textiles, covering a wide range of items from bed linen to towels, rugs, dining accessories, and much more. 

We are also collaborating with ceramic, wood, metal and glass artists and collectives to bring forth our own lines of tableware, kitchenware and unique home accessories that take their inspirations from the traditional crafts of Anatolia which our artists and designers combine with the streamlined tastes and needs of contemporary urban lifestyles.

top-view-composition-tasty-waffles.jpg

But now also Dashing Hangouts, Food, Clothing, Household Products and much much more!

Creating variable repeaters

REPEATERS

Continuing with the theme of typographic image insets we can also create pages that consist of various configurations of the basic inset applied in a sort of "repeater". Unlike the Wix repeater however (also known as a "List"), these would have to be designed individually, of course.

top-view-pad-thai-stir-fly-thai-noodle-with-shrimp-egg-seasoning-black-ceramic-plate-black

But now also Dashing Hangouts, Food, Clothing, Household Products and much much more!

Once a Spice Shop, always a Spice Shop?

Well, we still are a Spice Shop, but nowadays we are so much more!

We have taken traditional Eastern Mediterranean / Middle Eastern Cuisine and given it a makeover to fit the needs of the fast paced lifestyle of today’s Istanbul. Regardless of whether you dine in one of our dashing cafes, or shop from our market, or have the goodies delivered directly to your doorstep - get ready for a dining experience that is rich in taste as well as good nutrition since it has been created entirely out of organic products grown in season, locally.

Tekir Efendi, one of the most respected merchants of the old Istanbul Spice Market, sets sail to contemporary lifestyles through a diverse range of products and services catering to the needs and tastes of an urban chic clientele!

Our land is renowned for high quality cotton, linen and wool farming. We have entered collaborations with some of Turkey’s best known textile manufacturers to create our own line of home textiles, covering a wide range of items from bed linen to towels, rugs, dining accessories, and much more. 

We are also collaborating with ceramic, wood, metal and glass artists and collectives to bring forth our own lines of tableware, kitchenware and unique home accessories that take their inspirations from the traditional crafts of Anatolia which our artists and designers combine with the streamlined tastes and needs of contemporary urban lifestyles.

prawn-1239427_1920.jpg

But now also Dashing Hangouts, Food, Clothing, Household Products and much much more!

Once a Spice Shop, always a Spice Shop?

Well, we still are a Spice Shop, but nowadays we are so much more!

We have taken traditional Eastern Mediterranean / Middle Eastern Cuisine and given it a makeover to fit the needs of the fast paced lifestyle of today’s Istanbul. Regardless of whether you dine in one of our dashing cafes, or shop from our market, or have the goodies delivered directly to your doorstep - get ready for a dining experience that is rich in taste as well as good nutrition since it has been created entirely out of organic products grown in season, locally.

Tekir Efendi, one of the most respected merchants of the old Istanbul Spice Market, sets sail to contemporary lifestyles through a diverse range of products and services catering to the needs and tastes of an urban chic clientele!

Our land is renowned for high quality cotton, linen and wool farming. We have entered collaborations with some of Turkey’s best known textile manufacturers to create our own line of home textiles, covering a wide range of items from bed linen to towels, rugs, dining accessories, and much more. 

We are also collaborating with ceramic, wood, metal and glass artists and collectives to bring forth our own lines of tableware, kitchenware and unique home accessories that take their inspirations from the traditional crafts of Anatolia which our artists and designers combine with the streamlined tastes and needs of contemporary urban lifestyles.

rye-sliced-bread-table.jpg

But now also Dashing Hangouts, Food, Clothing, Household Products and much much more!

Once a Spice Shop, always a Spice Shop?

Well, we still are a Spice Shop, but nowadays we are so much more!

We have taken traditional Eastern Mediterranean / Middle Eastern Cuisine and given it a makeover to fit the needs of the fast paced lifestyle of today’s Istanbul. Regardless of whether you dine in one of our dashing cafes, or shop from our market, or have the goodies delivered directly to your doorstep - get ready for a dining experience that is rich in taste as well as good nutrition since it has been created entirely out of organic products grown in season, locally.

Tekir Efendi, one of the most respected merchants of the old Istanbul Spice Market, sets sail to contemporary lifestyles through a diverse range of products and services catering to the needs and tastes of an urban chic clientele!

Our land is renowned for high quality cotton, linen and wool farming. We have entered collaborations with some of Turkey’s best known textile manufacturers to create our own line of home textiles, covering a wide range of items from bed linen to towels, rugs, dining accessories, and much more. 

We are also collaborating with ceramic, wood, metal and glass artists and collectives to bring forth our own lines of tableware, kitchenware and unique home accessories that take their inspirations from the traditional crafts of Anatolia which our artists and designers combine with the streamlined tastes and needs of contemporary urban lifestyles.

TEXT ON IMAGE

Putting text inside images

Use the search term "copy space" added to whatever visual it is that you are looking for. This search will give you images where the photographer  left a good amount of empty background to be used by a graphic designer to place text. The best place to look for such "copy space" images is freepik, since this is a portal that is specifically set up to provide material to designers. 

And one word of caution to Turkish viewers / readers of this site: On all of these resource or photography portals you will need to do your search in English in order to get decent results. Simply google translate your search terms into English and then put them into the portals' search engines.

In the first example below I am showing you text that is placed on a visual that has "copy space", which means that one can place the text content directly on the image.

There may however be situations where you really do need to use an image that has not been created with "copy space" in mind. In such a situation what you will need to do is to place some type of neutral color field layer between the text and the visual. A good way of doing that is to highlight the text inside the text editor itself. And that is what I am showing in the second example.

choco-2.jpg

Once a Spice Shop, always a Spice Shop?

Well, we still are a Spice Shop, but nowadays we are so much more!

rye-sliced-bread-table.jpg

 Once a Spice Shop, always a Spice Shop?   

 Well, we still are a Spice Shop, but nowadays we are so much more!  

DESIGN TIPS
bottom of page