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Text and Images

The typographical components of hierarchy in the examples below are:

  • Headline

  • Subhead

  • Entry Paragraph

  • Paragraph

  • Spot

  • Caption

Note: Please look at the Hierarchies page >>> first.

ALIGNMENT
SPACING

spacıng and alıgnment

Left diagram:

  • Leave about a paragraph break's space between your visual material and your paragraph stack.

Right Diagram: 

  • Always align round or amorphous visuals from the middle.

Left diagram:

  • Always align visuals to the straight side of the paragraphs.

Middle Diagram: 

  • Crop embedded visuals to the start or end of paragraphs so that the top and bottom spacing is equal to the paragraph itself.

Right Diagram:

  • With centered text, align visuals from the center, therefore placed either on the top or the bottom, not on the sides.

EMBEDDED

embedded vısuals

Small images or videos that become a part of the typographic stack either by being embedded into it or by running alongside it can become effective additions to your informational content.

Once a Spice Shop, always a Spice Shop?

Well, we still are a Spice Shop, but nowadays we are so much more!

bucatini-pasta-with-smoked-salmon-fillet-creamy-spinach-black-background-top-view.jpg

We have taken traditional Eastern Mediterranean / Middle Eastern Cuisine and given it a makeover to fit the needs of the fast paced lifestyle of today’s Istanbul. 

Regardless of whether you dine in one of our dashing cafes, or shop from our market, or have the goodies delivered directly to your doorstep - get ready for a dining experience that is rich in taste as well as good nutrition since it has been created entirely out of organic products grown in season, locally.

Tekir Efendi, one of the most respected merchants of the old Istanbul Spice Market, sets sail to contemporary lifestyles through a diverse range of products and services catering to the needs and tastes of an urban chic clientele!

Our land is renowned for high quality cotton, linen and wool farming. We have entered collaborations with some of Turkey’s best known textile manufacturers to create our own line of home textiles, covering a wide range of items from bed linen to towels, rugs, dining accessories, and much more. 

We are also collaborating with ceramic, wood, metal and glass artists and collectives to bring forth our own lines of tableware, kitchenware and unique home accessories that take their inspirations from the traditional crafts of Anatolia which our artists and designers combine with the streamlined tastes and needs of contemporary urban lifestyles.

top-view-dark-arrangement-with-chocolate-with-copy-space.jpg

But now also Dashing Hangouts, Food, Clothing, Household Products and much much more!

Once a Spice Shop, always a Spice Shop?

Well, we still are a Spice Shop, but nowadays we are so much more!

We have taken traditional Eastern Mediterranean / Middle Eastern Cuisine and given it a makeover to fit the needs of the fast paced lifestyle of today’s Istanbul. Regardless of whether you dine in one of our dashing cafes, or shop from our market, or have the goodies delivered directly to your doorstep - get ready for a dining experience that is rich in taste as well as good nutrition since it has been created entirely out of organic products grown in season, locally.

Tekir Efendi, one of the most respected merchants of the old Istanbul Spice Market, sets sail to contemporary lifestyles through a diverse range of products and services catering to the needs and tastes of an urban chic clientele!

Our land is renowned for high quality cotton, linen and wool farming. We have entered collaborations with some of Turkey’s best known textile manufacturers to create our own line of home textiles, covering a wide range of items from bed linen to towels, rugs, dining accessories, and much more. 

We are also collaborating with ceramic, wood, metal and glass artists and collectives to bring forth our own lines of tableware, kitchenware and unique home accessories that take their inspirations from the traditional crafts of Anatolia which our artists and designers combine with the streamlined tastes and needs of contemporary urban lifestyles.

Once a Spice Shop, always a Spice Shop?

Well, we still are a Spice Shop, but nowadays we are so much more!

fresh-fragrant-bread-with-grains-cones.jpg

But now also Dashing Hangouts, Food, Clothing, Household Products and much much more!

We have taken traditional Eastern Mediterranean / Middle Eastern Cuisine and given it a makeover to fit the needs of the fast paced lifestyle of today’s Istanbul. 

Regardless of whether you dine in one of our dashing cafes, or shop from our market, or have the goodies delivered directly to your doorstep - get ready for a dining experience that is rich in taste as well as good nutrition since it has been created entirely out of organic products grown in season, locally.

Tekir Efendi, one of the most respected merchants of the old Istanbul Spice Market, sets sail to contemporary lifestyles through a diverse range of products and services catering to the needs and tastes of an urban chic clientele!

Our land is renowned for high quality cotton, linen and wool farming. We have entered collaborations with some of Turkey’s best known textile manufacturers to create our own line of home textiles, covering a wide range of items from bed linen to towels, rugs, dining accessories, and much more. 

We are also collaborating with ceramic, wood, metal and glass artists and collectives to bring forth our own lines of tableware, kitchenware and unique home accessories that take their inspirations from the traditional crafts of Anatolia which our artists and designers combine with the streamlined tastes and needs of contemporary urban lifestyles.

Circular / Amorphous Visuals

CIRCULAR

If you want to use circular images the only way in which you can really do that is with the crop tool  - the actual frame preset will only give you a perfect circle if the image itself is a perfect square. Otherwise you will get ellipses, and my advice in general is to avoid ellipses unless you are making a very old fashioned design. 

Once a Spice Shop, always a Spice Shop?

Well, we still are a Spice Shop, but nowadays we are so much more!

avocado.jpg

We have taken traditional Eastern Mediterranean / Middle Eastern Cuisine and given it a makeover to fit the needs of the fast paced lifestyle of today’s Istanbul. Regardless of whether you dine in one of our dashing cafes, or shop from our market, or have the goodies delivered directly to your doorstep - get ready for a dining experience that is rich in taste as well as good nutrition since it has been created entirely out of organic products grown in season, locally.

Tekir Efendi, one of the most respected merchants of the old Istanbul Spice Market, sets sail to contemporary lifestyles through a diverse range of products and services catering to the needs and tastes of an urban chic clientele!

Our land is renowned for high quality cotton, linen and wool farming. We have entered collaborations with some of Turkey’s best known textile manufacturers to create our own line of home textiles, covering a wide range of items from bed linen to towels, rugs, dining accessories, and much more. 

We are also collaborating with ceramic, wood, metal and glass artists and collectives to bring forth our own lines of tableware, kitchenware and unique home accessories that take their inspirations from the traditional crafts of Anatolia which our artists and designers combine with the streamlined tastes and needs of contemporary urban lifestyles.

pickled-6506913_1920.jpg

Once a Spice Shop, always a Spice Shop?

Well, we still are a Spice Shop, but nowadays we are so much more!

We have taken traditional Eastern Mediterranean / Middle Eastern Cuisine and given it a makeover to fit the needs of the fast paced lifestyle of today’s Istanbul. Regardless of whether you dine in one of our dashing cafes, or shop from our market, or have the goodies delivered directly to your doorstep - get ready for a dining experience that is rich in taste as well as good nutrition since it has been created entirely out of organic products grown in season, locally.

Tekir Efendi, one of the most respected merchants of the old Istanbul Spice Market, sets sail to contemporary lifestyles through a diverse range of products and services catering to the needs and tastes of an urban chic clientele!

Our land is renowned for high quality cotto